Its nice to finally identify a groundswell in terms of user generated content on the net. I was aware of the concept and what was happening out there on the web but couldn't really identify what it was. I am interested in what this book has to say because it had a great introduction. Starting explaining the groundswell and the provided numerous real world happenings of the groundswell in action. People truly are powerful now with the culture web 2.0 has brought. The analogy of groundswell to jujitsu is a great way for me to visual just what this book is getting at.
Im starting up chapter 3, which discusses the social technographics, aka how people actually interact and participate in the groundswell...ill post again after i read the next 2 or 3 chapters.
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